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Here is a mock-up I wrote for a client of
               SwissMade Watches.

"I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities.
I mean the advertisement." 
-- Aldous Huxley


The freeway of life
Is filled with off-ramps to greatness.
Check the time without turning your wrist
And don't miss your exit.
The freeway of life
Is filled with off-ramps to  greatness.
Check the time without turning your wrist
And don't miss your exit.